Gucci, one of the world's leading luxury designer brands, will be the first in it's class to begin accepting bitcoin payments in some US locations.
According to Vogue Business: "In-store payments will be made using a QR code that customers can scan with their crypto wallet, sent by Gucci via email. The stores will accept various digital currencies, including Bitcoin, Bitcoin Cash, Ethereum, Litecoin, Dogecoin, and Shiba Inu."
The first locations to accept crypto are Wooster Street in New York, Rodeo Drive in Los Angeles, Miami Design District, Phipps Plaza in Atlanta, and The Shops at Crystals in Las Vegas.
Other high-end brands—most recently, Off-White—have already begun accepting crypto.
Offering in-store crypto payments is the latest in Gucci's move into Web3. Earlier this year, Gucci entered the metaverse by purchasing virtual land in the decentralized blockchain game The Sandbox for an undisclosed amount; it's building a virtual "Gucci Vault" for Gucci-themed NFTs.