Gucci has remained the number one most popular luxury brand online, new data reveals.

The Italian label received 15.2 percent of the total search interest for luxury goods in 2020, according to luxury good magazine Luxe Digital. Chanel and Hermès followed close behind with 11.6 percent and 10.2 percent, respectively.

Next came Dior, Louis Vuitton, Rolex, Tiffany, Prada, Versace, Armani, Valentino, Balenciaga, Cartier, Burberry and Omega.

That’s according to the latest annual study by Luxe Digital, which analysed over 3,000 data points from Google, website traffic, and social media reach to find its results.

Versace and Hermès shine

Italian label Versace and French label Hermès saw particularly strong growth during the year, gaining 10 and eight points, respectively.

Luxe Digital said Gucci came first because of its “constant drive to experiment and innovate online”, from digital gifting with split payments to AR-powered try-on features on Snapchat and the Gucci App.

One of the keys to success for brands this year was adapting to the new stay-at-home economy and launching more casual looks, with Luxe Digital highlighting Versace’s bathrobes worn by Drake and Jennifer Lopez and the Nike-Dior sneakers.

Unsurprisingly, sustainability was also key, with every luxury brand in the ranking this year currently running some form of sustainable efforts.

Meanwhile, brands Louis Vuitton, Burberry, and Balenciaga saw their online popularity declining compared to last year.

Balenciaga lost six points in this year’s ranking to end number 12 on the list. “This is mostly driven by the declining popularity of the brand’s designer sneakers,” Luxe Digital said.

We visited Versace at NorthPark Mall in Dallas, Texas on our tour through various Luxury designers to get first hand information about the brand.

As we know, Versace is a staple of Italian luxury. Being considered one of the most iconic and well known for its Signature Medusa logo. Versace, in their various lines of products implement bold and stand out applications of styles. Their typical applications include the use of genuine calfskin leather, although in some product lines such as clothing, you can see implementation of other high grade fabrics and canvas. 

Versace is well known for their use of their vibrant gold which is very unique and iconic which is used in the production of fabrics like clothing.

Versace’s most recent product line is known as “Greca” which was launched in 2021. People typically confuse Greca for the “Greek Key” pattern which is a more vintage style that is still commonly used and loved by many. Although many seem to confuse the two when it comes to referencing the style. We have examples below to give a basic example of which is which.

Versace’s previously released line “Virtus” has also been very successful and has been a trending style type since 2019

Questions were answered by store manager Justin