Gucci has remained the number one most popular luxury brand online, new data reveals.
The Italian label received 15.2 percent of the total search interest for luxury goods in 2020, according to luxury good magazine Luxe Digital. Chanel and Hermรจs followed close behind with 11.6 percent and 10.2 percent, respectively.
Next came Dior, Louis Vuitton, Rolex, Tiffany, Prada, Versace, Armani, Valentino, Balenciaga, Cartier, Burberry and Omega.
Thatโs according to the latest annual study by Luxe Digital, which analysed over 3,000 data points from Google, website traffic, and social media reach to find its results.
Italian label Versace and French label Hermรจs saw particularly strong growth during the year, gaining 10 and eight points, respectively.
Luxe Digital said Gucci came first because of its โconstant drive to experiment and innovate onlineโ, from digital gifting with split payments to AR-powered try-on features on Snapchat and the Gucci App.
One of the keys to success for brands this year was adapting to the new stay-at-home economy and launching more casual looks, with Luxe Digital highlighting Versaceโs bathrobes worn by Drake and Jennifer Lopez and the Nike-Dior sneakers.
Unsurprisingly, sustainability was also key, with every luxury brand in the ranking this year currently running some form of sustainable efforts.
Meanwhile, brands Louis Vuitton, Burberry, and Balenciaga saw their online popularity declining compared to last year.
Balenciaga lost six points in this yearโs ranking to end number 12 on the list. โThis is mostly driven by the declining popularity of the brandโs designer sneakers,โ Luxe Digital said.
We took a trip to Tiffany & Co. on our Luxury Excursion to find out more about why Tiffany has become so iconic.
We spoke with the Store Manager Roland who was very helpful and provided us with good information.
Tiffany & Co. was founded in 1837 by Charles L. Tiffany. Tiffany was driven and came to have their brand renowned as the “Symbol of Engagement.”
Tiffany & Co. is most commonly known for the Tiffany Blue – which is an iconic and unique color designed and trademarked by Tiffany. If you go out and see the color on a box you immediately would know it is from Tiffany.
Tiffany is well known for their jewelry and especially their rings. However recently Tiffany & Co. has branched out and even produce lifestyle products of various types that appeal to all types of customers.